Rihanna’s latest personal mission is “redefining sexy.”
The 34-year-old singer-turned-designer aims to “push boundaries” to make her Savage X Fenty line one of the top-tier collections.
The beauty mogul recently hosted a fashion show outdoors in California’s Simi Valley, which she told OK! Magazine this week was a purposeful attempt to challenge herself.
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“We are always challenging ourselves, challenging tradition and finding new ways of redefining sexy,” she told the outlet.
“It’s fun because the Savage show is not really just a fashion show, it’s an experience,” said the new mom who modeled lingerie at the event which featured models Irina Shayk and Cara Delevingne.
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Rihanna, who is no stranger to challenging beauty conventions, further told OK Magazine: “I wanted to do something dynamic, ridiculous, obnoxious and almost impossible, because I love a challenge.”
Much of the challenge of the fashion show came from the sheer size and scale of the location, which only fueled Fenty’s passions: “I just like to work harder for some weird reason” said Rihanna. “But we did it, we pulled it off. We have an amazing team and an amazing production.”