New album, new look.
On Thursday night, Shania Twain showed up to the release party for her latest album Queen of Me, shocking everyone with her new hairstyle.
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The Canadian country icon sported a straight, platinum blonde look, a far cry from her signature brunette style.
On Instagram she shared photos from the night featuring selfies with Kim Petras and more.
Meanwhile, on social media, fans were so taken aback by Twain’s blonde hair that many could hardly recognize her.
That’s a doppelgänger. We need to find out what happened to the real Shania Twain. https://t.co/86x6XmBOag
— Dizi Quitter Chris 🧡 (@CKay45) February 3, 2023
Today I learned I have no idea what Shania Twain looks like. https://t.co/1MTPVf8vWV
— A 70 MB PowerPoint document (@hatetweets) February 3, 2023
Im like who tf is that…go to the comments Shania Twain?!!! https://t.co/GEBHjc2VcK
— B💙🏁 (@Its_BreezyBabyy) February 3, 2023
They’re tryna convince us this is Shania Twain. YOU CANNOT TRICK MEEEEE!! https://t.co/9un5m0yeCT
— tae 🌶 (@bougiebadasss) February 3, 2023
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It’s not Twain’s first big change to her traditional wavy brunette style, having recently turned up to events with pink hair.

Queen of Me is Twain’s first album since 2017’s Now, and features the singles “Waking Up Dreaming” and “Giddy Up!”.