Snoop Dogg could be the next celebrity NHL team owner.
In a post Monday on Instagram, the rapper confirmed that he has joined businessman Neko Sparks’ bid to buy the Ottawa Senators.
“Amazing what [Neko Sparks] is trying to do in Ottawa,” Snoop wrote in the caption. “I’m looking forward to being apart [sic] of that ownership team. I WANNA BRING HOCKEY BACK TO OUR COMMUNITY.”
Speaking further behind his decision to join the bid, he revealed on ESPN’s “First Take with Stephen A. Smith” that he was motivated to inspire “kids in urban communities” to learn more about hockey.
Snoop Dogg on ESPN’s ‘First Take’ this morning talking about his interest to purchase the Ottawa Senators. pic.twitter.com/4qg7h98GQ3
— Russell Morgan (@NHLRussell) May 2, 2023
“I’ve been watching hockey for about 25 years now and I’m watching more and more kids who look like me play the game, but I’m not seeing it offered to the kids here in America,” said the 51-year-old. “The kids need to know that there’s an option to play hockey, if you look like me.”
It has been reported that Snoop is one of over a dozen investors in Sparks’ consortium to buy the hockey team, which would also make Sparks the first Black owner in the league’s history.
“I have relationships with people who’ve done things like this,” he said. “But never like this. Never like to say we can actually own a franchise and change the face of hockey.”
The bid will face competition, though, including from actor Ryan Reynolds, who has partnered with The Remington Group in an attempt to buy the Senators.
It is expected that the sale of the Senators could reach upwards of $1 billion, making it the biggest such purchase in the history of the NHL.
Snoop, meanwhile, is no stranger to sports, having launched his Snoop Football League in 2015, with the mission of “provid[ing] youth, regardless of race, color, creed, or economic background the chance to learn the values of character, integrity, discipline, and teamwork through football and cheer.”