Mrs. Carter notoriously avoids interviews, but she still stays connected with her fans thanks largely to her meticulously-crafted social media game. The singer treats her Instagram page like a high-concept art project, offering her 108 million followers an aesthetically-pleasing peek into her glamorous life. She even scored the most-liked Instagram photo of 2017 with her instantly-iconic pregnancy announcement, which has racked up more than 11.1 million double taps since it was posted in February.
Dwayne 'The Rock' Johnson
Whereas Beyonce is selective about what she shares on social media, Dwayne “The Rock” Johnson seems to share just about everything, and it feels equally personal. The beloved actor loves to post behind-the-scenes videos and photos of movie shoots, press junkets, even his workouts. The actor also loves to include inspirational captions, like this one which accompanied a cheat day post: “Don’t cheat yourself my friends, treat yourself.”
Perhaps more than any A-lister, Chrissy Teigen loves to share her unfiltered thoughts with the world on Twitter. The model has become one of the social platform’s greatest treasures, offering her 8.9 million followers her signature witty take on her daily life and current events. She’s also the queen of the clapback, never one to shy away from a nasty troll.
When it comes to social media activism, Jesse Williams is among the most unapologetically vocal celebs. From racial equality to sexual harassment, the “Grey’s Anatomy” star doesn’t shy away from social justice issues, no matter how uncomfortable. Other celebrity activists worth a follow include Sophia Bush, Zendaya, and Matt McGorry.
If Robin Leach’s “Lifestyles Of The Rich And Famous” were still on the air today, Drake would undoubtedly be among the show’s subjects. Thankfully, fans can get a taste of the Canadian superstar’s extravagant lifestyle via his Instagram feed, where the self-proclaimed “Champagne Papi” documents his life on tour, in the studio, and everything in between.
If you haven’t heard of Korean pop group BTS yet, you definitely will soon. The 7-piece boy band may still be up-and-comers on the charts, but their loyal fans have lifted them to social media superstardom, easily earning them the fan-voted Top Social Artist award at this year’s Billboard Music Awards. They also performed at the American Music Awards, proving that they know how to turn their social media influence into true star power.
When it comes to Britney Spears’ social media presence, “one-of-a-kind” really doesn’t cut it. The pop star’s Instagram feed is a mix of “soccer mom”-esque photos of her sons, grainy iPhone videos of personal fashion shows held in her living room, and inspirational quotes. Aesthetically-pleasing? Debatable. Expertly curated? Definitely not. Endlessly endearing? Like no other. For any millennial, the “Toxic” singer’s messy-yet-mesmerizing Instagram feed is a must-follow.
Asahd Khaled, son of hip-hop producer DJ Khaled, has over 1.7 million Instagram followers.
He is 14 months old.
Then again, Ryan Reynolds gives Chrissy a serious run for her money in the Twitter humour department. The Canadian actor generally treats his Twitter timeline like a stand-up routine, including comical digs at his wife, Blake Lively, and even his own children! “My daughter loves being buried up to her neck in sand at the beach,” Reynolds tweeted in July. “Her little face lights up when I come back to get her the next day.”
There aren’t many things more endearing than elderly parents navigating social media. That’s why Diana Ross earned a spot on our list thanks to just one tweet of pure gold.
“Thank U to the Angell (sic) I lost my fanny pack in Marshall’s in LA on Olympic & someone turned it in,What a blessing,” the diva tweeted in November after a very eventful shopping trip. Tracee Ellis Ross later defended her mom’s tweet on “Jimmy Kimmel Live!”, explaining, “The point of this tweet – which is the sweetest thing, ‘cause she called me and she was in tears – is someone found it and returned it!”