The most recognizable pursuit in 50 Cent's portfolio is (natch) his work as a popular recording artist. The New York rapper blew up as a full-fledged rap sensation in 2003, although it was a bit of a claw-n-scratch path to the top. The Jam Master Jay-mentored emcee had a messy first go-round with a major label (his debut with Columbia Records was ultimately scrapped). There was also that whole "getting shot nine times" thing, which seems super inconvenient. In the early '00s, 50 Cent earned massive mixtape buzz and his work ultimately caught the attention of Eminem. After being signed to Em's Shady label, 50 Cent scored one of the biggest hip-hop crossover debuts of all time in the form of 'Get Rich or Die Tryin''. The multi-platinum LP (buoyed by the colossal single "In da Club") was followed up by a handful of albums that saw steadily decreasing levels of success with music buyers. Fiddy's recording career has also produced a variety of feuds (remember how 50 vowed to retire if Kanye outsold him and promptly weaseled out after the sales report came in?), a respectable number of awards and the amazing ability to weave Tony Yayo into the pop culture lexicon.
Record Label Czar
A rapper with their own record label? *experiences the vapours* It was practically mandatory for every hip-hop star in the '00s to open up their own record label and 50 Cent complied with vigour. 50 Cent's G-Unit Records existed under the umbrella of Universal's Interscope Records, which is the same label that Dr. Dre's Aftermath Entertainment and Eminem's Shady Records operate under. G-Unit Records offered up 50 Cent releases (in partnership with Aftermath and Shady), as well as assorted albums from G-Unit, Mobb Deep, The Game and Lil Scrappy. The rapper also created a spin-off label called G-Note Records designed for artists that were more pop-minded. DJ Pauly D (yes, the Jersey Shore dude) and Hot Rod appear on G-Note's roster, but there doesn't appear to be any forward momentum on either act releasing something through the label any time soon. (Heck, poor Hot Rod's been a G-Unit signee for close to a decade now with nothing to show for it beyond a single with Mary J Blige.) In 2014, 50 Cent elected to end his partnership with Interscope and move his label over to Caroline Records. Fiddy's Animal Ambition served as the first G-Unit album in the new label framework.
Following in the footsteps of many rappers before him, 50 Cent has explored what he can offer to the world of acting. As a result, we live in a world where Robert De Niro, Al Pacino and 50 Cent all hung out on the red carpet together to promote their critically mauled film 'Righteous Kill'. Curtis Jackson doesn't have much in the way of cinematic classics under his belt (translation: most of his movies suck), but at least the dude can say he's appeared in flicks with Arnold Schwarzenegger ('Escape Plan'), Samuel L. Jackson ('Home of the Brave') and Sharon Stone ('Streets of Blood'). Of course, 50 Cent has also gotten into the film production game. He currently has one active (Cheetah Vision) and one defunct (G-Unit FIlms) film production company on his resume.
As any expensive t-shirt enthusiast can tell you, G-Unit Clothing was up and operational for a stretch in the mid-aughts. The clothing line was a partnership struck up between 50 Cent and Ecko designer Marc Ecko in 2003. The two parties parted ways five years later when G-Unit Clothing severed ties with Marc Ecko Enterprises. The company is technically still operational, but it certainly has kept a low profile. Mind you, that's what happens when you lay off your staff en masse.
How many 50 Cent co-authored books do you have on your Kindle? Fiddy's knocked out a number of different books that touch a variety of genres. In the mood for an autobiography? Check out the Kris Ex co-penned 'From Pieces to Weight: Once Upon a Time in Southside Queens'. Would you prefer a "HARD LIFE. HARD LUCK. HARD DRUGS. HARD DEALS. HARD TIME." novella? Consider giving 'The Sky Mask Way' a go. In desperate need of a self-help book that promotes a philosophy of fearlessness? 'The 50th Law' should do the trick. 50 Cent even has his own literary company, the imaginatively monikered G-Unit Books.
"I took quarter water, sold it in bottles for two bucks/Coca-Cola came and bought it for billions, what the f***?" boasts 50 Cent on his 2007 gem of a single "I Get Money." When the big red beverage giant bought Vitamin Water's parent company in 2007, Fiddy (an equity stakeholder) walked away with an outrageous payoff. How outrageous? The recording star pulled in $100 million from the deal. Lately, 50's been trying to capture lightning in an easy-to-drink bottle once again. The rapper's been pushing his Street King energy shots in a bid to horn in on some of 5 Hour Energy's massive market share.
Consumer Electronics CEO
Considering how much dough Dr. Dre has earned courtesy of his Beats Electronics audio line, why wouldn't another hip-hop star want to get a piece of that lucrative consumer electronics pie? Ever the motivated businessman, 50 Cent launched his own headphone line in 2011 that he branded SMS Audio. (SMS = Studio Mastered Sound) In a 2014 interview, 50 said one of the reasons he moved his G-Unit label away from Interscope was because of how much marketing muscle they put behind Beats Electronics while censoring references to SMS Audio. The company is banking on some high-profile endorsement deals making an impact in the marketplace. LucasFilm and Knicks star Carmelo Anthony have both signed deals with SMS Audio and the company has also become a sponsor of a NASCAR team.
50 Cent's relationship with "the sweet science" goes well beyond his (now soured) friendship with Floyd "Money" Mayweather. The "Patiently Waiting" hitmaker owns his own boxing promotion: SMS Promotions. Fiddy's current boxing operation emerged from the ashes of his failed Mayweather-partnered TMT Promotions which closed up shop after only a brief period of existence. "I>m not sure I should call it a hobby but I>m actually actively involved," shared 50 Cent on his boxing promoter ambitions. "People see me multitasking being involved in different platforms, whether it>s television shows - I just had one premiere on June 7 of 'Power' on the Starz network - my album just came out on the 3rd, 'Animal Ambition', so I have been busy doing those things but at the same time it>s time for me to get this rolling again with the new excitement and energy connected to my actual brand based on those projects I released."
Adult Entertainment Star (Kind Of)
50 Cent, Lloyd Banks and Young Buck all have their names proudly plastered on a 2004 porno from Digital Sin. The G-Unit stars engage in zero sex acts in this adult entertainment offering, but that didn't stop Groupie Love from reaching the top spot on the Adult Video News rental chart. The DVD also scooped a pair of AVN Awards (they're essentially the porn Oscars), earning prizes for "Best Music" and "Best Interactive DVD."
Guy That Makes Us Feel Better About Our Pitching Ability