It seems like just yesterday she was goofin' around at the mall like only a mischievous teen would. "Complicated" served as the world's introduction to the Napanee-raised singer, with Avril rockin' her iconic necktie (she's wearing it with a tank top cuz EARLY 00s YOUTH CULTURE DUDE) and getting into assorted hijinks at the local shopping centre while backed up by her band/posse. Shopkeepers, security guards and a poor dude in a hot dog costume were just a fraction of the folks that fell prey to Avril's reign of mall goofballery. The video also includes skateboarding, enthusiastic pop video style gesturing and a complete disregard for proper escalator etiquette.
It's good to know that if Avril wants to launch some sort of spur-of-the-moment underground political movement, she's got a bit of training under her belt. (If only Skye Sweetnam mastered that side of the pop music business. Sigh.) Leaning more heavily on "bois" than "sk8ers," the clip for "Sk8er Boi" centres around a network of fans rushing to an impromptu concert in the middle of Los Angeles after being tipped off via graffiti and email. Everything builds up to a concert in the street where Avril waxes poetic on the nature of punk/ballerina romance and also bashes in a car windshield with a guitar. The video ends with cops arriving on the scene, which is what happens when pop stars assemble teens for polite pop punk get-togethers.
I'm with You
Bring on the drama! "Complicated" and "Sk8er Boi" showcased Avril as a fun-loving rascal, but "I'm with You" (the singer's third single) introduced fans to a more vulnerable side of the singer. A more complicated than "Complicated" version of Avril, if you will. In the David LaChapelle-directed clip, Avril wanders the streets alone, looks a busted-up mix of isolated and miserable at a raucous party and gives the camera some seriously mopey face time.
Don't Tell Me
If there's one thing we can gather from the video for "Don't Tell Me," it's that Avril isn't exactly a clean freak. To be fair, she's got a lot on her mind in this clip. A dissolving relationship results in Avril trashing her apartment and busting up her belongings, followed by a march through the streets to tell off her lecherous (soon to be ex) boyfriend. The video ends with Avril rising above it all. (We mean that literally. Avril slowly rises above the street in the final scene of the video.)
My Happy Ending
Avril takes stock of a fizzled-out relationship in the promo for 2004's "My Happy Ending". The highs and lows of her relationship play out on a cinema screen, with the good memories appearing in bright colours and the lousy memories appearing in a far less vivid colour scheme. There's also a rooftop performance in the video because why on earth would you let a perfectly good rooftop venue go to waste?
It's a "no holds barred" Avril vs. Avril showdown (with your host: Avril) in this Malloys-helmed video. Raven-haired rocker Avril wants to snatch away the hunky dude that's on the arm of glasses-wearing red-headed Avril and she'll engage in all sorts of assorted mischief down at the Golf-n-Stuff to make it happen. (Spoiler: After driving a golf ball into the skull of her rival and a series of events that end in the redhead being flung into a Port-A-John, black-haired Avril gets the boy.) A bit of a landmark video, "Girlfriend" marked the singer's newfound taste for choreographed dance sequences. The shift in style didn't scare away too many fans. In 2008, "Girlfriend" reached over 100 million views on YouTube.
When You're Gone
The clip for "When You're Gone" netted Avril her fourth MuchMusic Video Award in the People's Choice: Favourite Artist category. ("Sk8er Boi," "Don't Tell Me" and "Girlfriend" were the three previous videos that earned Avril the prize.) Three separate relationships are profiled in this video, with each one having their own obstacles. There's death, pregnancy, military duty, disapproving parents and some sorta happy endings. It's a full slate of things, really.
The Best Damn Thing
Cheerleader Avril? Yup, Cheerleader Avril. In the video for "The Best Damn Thing," Avril plays her own biggest cheerleader (when you've previously anointed yourself as the "motherf****** princess," it's not that much of a leap) and has a gaggle of pom pom shakers in her crew to back her up. When she's not asking for letters, Avril rocks out in a pink bob and a dress that looks like it's been crafted for a cheerfully warped tea party. There are also shots of Avril performing in a hoodie and singing into a microphone that's been BeDazzled within an inch of its life.
Here's to Never Growing Up
Let's do the time warp again. "Here's to Never Growing Up" plunks Avril back in high school, playing the prom for a bunch of bright-eyed and bushy-tailed teens. The highlight of the video? Avril all done up in her "Complicated"-era regalia. Nice to know that's still safely stored in the closet. You never know when we might need it again.
Rock N Roll
Finally, someone that's willing to address the bearshark menace that's been plaguing our nation! The video for "Rock N Roll" is so over the top that you can barely see the summit. Avril decapitates a "bearshark," smooches Winnie from The Wonder Years and avenges Billy Zane all in the name of rock'n'roll. It's a clip that's practically hemorrhaging pop culture references. Keep your eyes peeled for a "Sk8er Boi" gag, a "November Rain" parody sequence and Slipknot DJ Sid Wilson. (Yup, he's actually in this video.)